When I’ve laid off painting for a while, I “play scales” to limber up. Usually that’s in the form of a still life, but yesterday I decided to paint my grandson, Jake. Jake is three months old, and painting babies is decidedly out of my comfort zone. But if you want to be energized as an artist, paint what you love.

Yesterday’s post about consistency sparked a lively discussion on Facebook. Cindy Zaglin said, “I’ve been told people should be able to look at a group of work and know it’s yours (or someone else’s.) But I like the freedom of experimenting and sometimes a piece will not look like my other work. I wonder how to marry ‘brand’ and experimentation.”

Cindy doesn’t have to worry; her work is iconic and highly recognizable. She has wide latitude in subject because her style is rock solid. That doesn’t mean she hasn’t grown and changed in the decade I’ve known her. The important thing is that those changes were incremental, not a frenzied trying on of different techniques.

If you can put into concrete terms what is unique about your paint handling, then you probably don’t have a style, but an affectation. In other words, “I always leave big patches of raw canvas showing,” would be an affectation, whereas, “I start off intending to be super careful but inevitably a fury takes over and I’m left with this mess” is probably more of a mature style.

No matter what I am painting, I approach it the same way. Same primer, same brushes, same underpainting, same pigments, same medium. For this reason, my portrait of Jake is stylistically linked to my paintings of sailboats at Camden Harbor, even though the subjects are worlds apart. And of course, this painting is slyly political, as so many of my paintings are. (I like the quaint idea of fathers married to babies’ mothers.)

“Brand is both an identifier and a trap,” said Jane Bartlett. “I’ve seen celebrated artists who are trapped by what they have created and become known by, especially painters. The audience they built leaves the moment significant changes are made either in subject matter or paint application. It’s as though they are starting over. The loss of audience drives them back to what they had been doing and often to boredom.”

I think of that as the Hello Kitty-ism of art. Tom Otterness’ The Creation Myth, at Rochester’s Memorial Art Gallery, is a case in point. It’s interchangeable with all his other public works. There are, sadly, too many visual artists who have commodified themselves in this way. They may as well be stamping out engine blocks at Ford.